Marketing is no longer about the stuff that you make, but about the stories you tell.

Seth Godin

Hi, I’m Alana

I’m one of those people who’s secretly correcting your grammar when I read your Facebook posts. Sorry about that.

I reckon you’re probably here because you realise you can’t ignore social media anymore.  It’s not just for socialising with friends and you recognise that social media can help your business too.

Am I right?

If I am, you’re in the right place.

I create compelling, tailored social content strategies for busy business owners that not only frees up their time but brings in new business leads too. I’ve got plenty of content ideas up my sleeve and I know how to engage your followers. I also keep up-to-date with the latest changes on all the social platforms and I enjoy playing around with their new features to devise creative ways for my clients to make the most of them.

So, how did I get here?

Well, my love of words led me to completing a degree in Communications. Upon graduation, I landed a role as a junior writer and assistant to the editor at a women’s magazine, which was a fantastic job to have straight out of university.

But after my patience for writing Agony Aunt-style Q&As expired, I moved into the exciting world of public relations (PR) where I was on the other side of the fence promoting my clients’ stories to journalists.

I was a PR consultant for 15 years and helped my clients get featured on TV, radio and on the cover of newspapers and in magazines. I coached CEOs and company spokespeople on their media interactions and developing their media profiles.

And then social media really took off. I’ve always been intrigued by online conversations about current issues so I was an avid social media user from day one.

As more people and businesses started to embrace social, I realised I could get my clients’ messages out to the public more quickly by providing them with engaging, well-written social media content.

My PR experience means I can see a story in virtually anything, which has served me well in my new role as a social marketer because we’re all seeking something fresh to post on a daily basis.

So, why should you hire me to help you add social media as part of your marketing mix?

Fewer journalists these days has resulted in a greater lag time in seeing my clients’ stories published.
Social media storytelling is instant and my clients can see results quickly.
I could talk under water if you let me and I love starting conversations on social media.
Breaking down complex issues into bite-sized social posts is my idea of fun.

So, why should you give me your Facebook password?

Because I know you don’t have time to really be across everything that’s happening on social media each day. I’ve been creating social content for years now and have helped a variety of businesses land new clients, sell out their workshops and create large communities around specific interest groups.

I help those who are new to social media and also those who have existing social profiles. I offer coaching and training if you want to do it yourself with my Social Spotlight package. Alternatively, I can create tailored social content for your business that you can run with, or my team and I can load content and manage your social profiles with my Social Sizzle package.

I have a great partner who runs social advertising campaigns that ensures my clients are seen here, there and everywhere. So, I basically live and breathe social media.
When I’m not working  you can find me doing all sorts of things.

I live in the seaside city of Newcastle, Australia. In my opinion, it’s the best kept secret in the world.

My ‘happy place’ is the beach. I instantly feel calmer by the water and am truly grateful to live in Newcastle.


I say ‘calm’ but you might find me at the beach wrangling my two kids whilst trying to keep them from getting sunburnt, drowning or just annoying other people.

At home, I only cook when it’s really necessary.

My hobbies include watching renovation shows frequently despite the fact I’ve never actually used a hammer. I also like to pretend to shop online by placing items in my shopping cart and then closing the browser.

Now that we are getting along so famously…

Here are a few other things you may not know about me.

In the 80s, my Mum used to make me amazing ra-ra skirts and I’d use the leftover fabric to make matching scrunchies. Such a winning look!

I spent six months travelling through Europe and the highlight of my travels was Croatia. The water is so blue and the sun lovely and warm – a definite plus after a cold London winter.

My husband and I married within eight months of meeting. Back then, I documented my wedding planning with an aptly named blog, The Hasty Bride.

I recently joined Ancestry DNA and I’m aiming to properly fill out my family tree, whilst secretly hoping to find some convict ancestors.

But wait, there’s more!

You didn’t think I’d invite you into my (digital) home and not offer you a cup of tea, did you? Well, the power of the internet isn’t yet capable of serving up hot beverages so I’ve got a little present for you.

I know you’re here because you want to get on top of social media and find a way for it to work for your business. So, here’s my gift to you: Five easy steps to a super social post that will help to grow your business.

It will ensure you’re creating complete and fully optimised social media posts that will increase your chances of reaching more people online.

S U B S C R I B E >

So that’s just a bit about me. Want to know more? Use the links below to follow me where I share plenty of tips on how to improve your social media content.

Thanks for stopping by and I look forward to seeing you on social media!