About

In the future everyone will be world-famous for 15 minutes – Andy Warhol

About page lowres 2Hi, I’m Alana – wife, mother, stepmother and fame-maker.

That’s right, my goal is to make you and your business famous.

I work with people like you who are struggling to get their business noticed in today’s crowded market.

You can’t quite figure out the tricky online mix of social channels and you’ve got no idea why some videos go viral and others don’t.

You secretly yearn for customers who truly recognise how great your product or service is.

Well, that’s where I come in!

I help female entrepreneurs like you get free publicity in the news media that boosts their business profiles and leads buyers to their websites.

The news media is all about reporting on interesting stories and I’ve got loads of tips to share on how you can create a newsworthy story for your business.

It’s all well and good for you to say how great your biz is on social media or your blog but when a credible media outlet features your business … well that’s when people sit up and take notice.

I can show you how the news media can take your business message further than you could have imagined and potentially open you up to a new market of buyers.

Journalists have pages and airtime to fill, so why not help them out with a great story about your business?

So, how the heck do I know all this about journalists, the media and gaining free publicity?

I’ve been a PR consultant for 15 years and helped my clients get featured on TV, radio and on the cover of newspapers and in magazines.

I’ve coached CEOs and company spokespeople on their media interactions and developing their media profiles.

I also have a Communications degree with majors in journalism, PR and drinking at the pub – oops did I say that?

Speaking of ‘down-time’, when I’m not working  you can find me doing all sorts of things:

I live in the seaside city of Newcastle, Australia. In my opinion, it’s the best kept secret in the world.

My ‘happy place’ is the beach. I instantly feel calmer by the water and am truly grateful to live in Newcastle.

Early mornings, you might find me in the kitchen: feeding the kids breakfast, dancing to The Wiggles and singing out of tune.

I’ve also been known to seek refuge in one of Newcastle’s child-friendly coffee shops where my kids will most likely be running

amok and annoying other customers – sorry about that!

Now that we’re getting along so famously…

Here are a few other things you may not know about me:

I landed my first job fresh out of university at a women’s magazine by sending in my CV and a couple of hilarious Agony Aunt-style Q&As – such wisdom at just 21!

In the 80s, my Mum used to make me amazing ra-ra skirts and I’d used the leftover fabric to make matching scrunchies. Such a winning look!

I was an exchange student in Japan for a whole year and I still can’t use chopsticks! Pizza and McDonald’s don’t require chopsticks, thankfully.

I really think it’s time to modernise the phrase: ‘It’s the best thing since sliced bread’. There have been a few other good things since then. I might replace ‘sliced bread’ with ‘Netflix’, what do you think?

My husband and I married within eight months of meeting. Back then, I documented my wedding planning with an aptly named blog, The Hasty Bride.

But wait, there’s more!

You didn’t think I’d invite you into my (digital) home and not offer you a cup of tea, did you?

Well, the power of the internet isn’t yet capable of serving up hot beverages so I’ve got a little present for you.

I know you’re here because you want to make your business famous and make it stand out from your competitors.

So, here’s my gift to you: my Get Famous! checklist. It will help you get all aspects of your business ready for super stardom before you even approach the media.

I also have a few other online homes; I like to refer to them as my ‘summer residences’.

You can find them below. Drop by anytime, preferably with a bottle of white wine in your hands.

Thanks for stopping by and I look forward to seeing you in the news, xo