Network via your Facebook business page for greater visibility

In this vlog, I share why you should be using your business Facebook page to like, comment and share just as you would when using your personal Facebook profile.

So, let me show you on my screen how you can do this for great effect in the video below.

Ok, so here we are on Facebook.

I find we have a tendency to post on our Facebook business pages and then flick back over to our personal timeline and we forget to interact on Facebook as our business.

Engaging with potential clients, journalists or business partners on Facebook can be a great way to raise your business’s profile amongst these key people.

So let me show you how you can like, comment and share as your business on Facebook.

I’ve spotted a post that I’d like to comment on.

So, I could comment as my personal profile or I could comment as my Alana Dagwell Facebook business page or any of the other business pages I manage.

To do that, simply go to the post and then click this arrow.

See now, I have the option of selecting who or which Facebook page my comment, like or share comes from.

So I’ll chose my professional Alana Dagwell profile and see now how the profile pic has changed. So I know it’s me commenting in my professional capacity.

So I’ll like this post, comment on it and I could share it too.

The person who manages this page would see all likes, comments and shares and it puts you and your business on their radar.

If you can add further info to their post or provide a solution you might be on your way to developing a great business relationship.

Why not spend 10 minutes a day on this strategy and see how it works for your business.

So I hope you found these tips helpful, for more like this visit or find me on any one of these social platforms.

Thanks guys. Bye for now.

Image credit: Raw Pixel via UnSplash

How to make the most of your ‘social real estate’.

‘Social real estate’? Did I just coin a new term?

I use that turn of phrase to refer to all of the available space that we have on our social media platforms to further promote our business offerings.

The primary space for you to maximise your social real estate is on your cover photo on Facebook, Twitter and YouTube, not Instagram unfortunately.

So are you really making the most of your cover photos? I see some business just whack any old photo on there. I say ‘photo’ but really you can use any type of graphic for your cover photo.

I recommend you hire a professional designer to create a fantastic cover photo that’s in line with your company branding and one that mirrors your website design too to enhance overall consistency between platforms.

So what can you promote on your cover photo?

I’m so glad you asked, here are a few ideas I’ve seen:

  • an upcoming event. It doesn’t have to be your own event, it could be one you’re attending or even a conference at which you’re speaking. Your caption in the cover photo could link to the event page where tickets can be purchased
  • a certain product or service. As most of us spend more time on social platforms, how many of your followers actually make it over to your website? Why not feature a different product or service on your cover photo each month?
  • a call to action (CTA). Ask people to do something for you. It may be that you want them to visit a new page on your website or book a consultation with you. A great CTA I’ve seen in the cover photo included a ‘sign-up to my e-newsletter’ message plus an arrow pointing to the active button below the cover photo that said ‘Sign Up’
  • general branding. My cover photo currently just has a photo of me and my title. It’s simple but it can help people understand quickly who you are and what you do

Now these cover photos can be rolled out across all of your social platforms but some sizing or text may need to be changed due to the different layouts on some platforms and the availability of call to action buttons. See the latest social graphics sizings here.

Facebook likes to mix things up regularly and are now trialing video cover photos. Check out this preview here of a video cover photo from my favourite Netflix show, Narcos.

Have you seen any great cover photo designs? Share them with me.


What to do when a journalist says ‘no’ to your story

Hi there,
So I know you know that successful PR = a good story + the right media outlet.
Well, what if you’ve done all that but you still get a ‘no’?
In this video, I’ll share:
1. why a journalist might not give you the response you were hoping for
2. a few tips to get around a ‘no’
3. and how to try another route if the journalist isn’t budging


How to secure an expert article

Hi there,

Did you know a media release isn’t your only tool if you want get publicity for your business?

In this video, I’ll share:

1. how an expert article (AKA opinion piece) differs to a media release
2. the news sites that are more likely to accept expert articles
3. and my exact email script that got me a ‘yes’ from an editor within minutes


My client’s example of an expert article we prepared.

Childless PM Debate: Why Do These Attitudes Still Exist?


Improve your social profile for great PR

Hi there,

So, I have a little question for you: How’s your social media profile looking? Is it up-to-date and would it entice a journalist to learn more about you?

Not sure?

In this video, I’ll share:

1. how journalists are using social media for research
2. some practical examples of how you can boost your social profile across three different platforms
3. and how to engage further with journalists and key influencers




How to use ‘influencers’ in your PR

Hi there,

Did you know there are plenty of ‘influencers’ out there who have more followers than your favourite magazine, radio show or even your local newspaper?

In this video, I’ll share:

1. why the media isn’t your only option for publicising your business
2. some practical examples of how you can use influencers
3. and a few things to keep in mind when approaching them




How to make your content shareable

Hi there,

Did you know there are plenty of people out there who want to share content about your business?

In this video, I’ll explain:

1. how to create something photo-worthy for social sharing at your bricks and mortar business
2. a few incentives to encourage your customers or visitors to ‘check in’ on social media
3. and I’ve got a couple of examples of great features for social sharing in the links below


Gelato Bar on Darby Street, Newcastle
Hunter Valley winery’s ‘photo frame’




How to write a press release

Hi there,
So, a press release AKA media release or news release is a commonly used PR tool.
But do you know how to write a press release and what it’s for?
In this video, I’ll explain:
1. how a journalist can use your press release
2. what to include in your release
3. and I’ve got a special press release template here for you to use – click here


How to have the media come to you

Hi there,

So, the world of PR often involves you approaching journalists and bloggers with your story ideas.

But what if we could turn that around and have them come to you?

In this video, I’ll explain:

1. the best sites to find journalists seeking comment for their articles
2. how to respond to these opportunities
3. and what you need to include in your pitch to gain publicity


Why you should become a news junkie

Hi there,

So, I know you’d research the stock market or property market if you were planning to invest. Well, if you’re planning to gain some publicity for your business, you need to get familiar with the media you want to feature in.

In this video, I’ll explain:

1. a quick and easy way to get the headlines
2. how to have the news you’re interested in come straight to you
3. and a practical example of how I recently capitalised on celebrity news