How to make the most of your ‘social real estate’.

‘Social real estate’? Did I just coin a new term? I use that turn of phrase to refer to all of the available space that we have on our social media platforms to further promote our business offerings. The primary space for you to maximise your social real estate is on your cover photo on…

What to do when a journalist says ‘no’ to your story

Hi there, So I know you know that successful PR = a good story + the right media outlet. Well, what if you’ve done all that but you still get a ‘no’? In this video, I’ll share: 1. why a journalist might not give you the response you were hoping for 2. a few tips…

How to secure an expert article

Hi there, Did you know a media release isn’t your only tool if you want get publicity for your business? In this video, I’ll share: 1. how an expert article (AKA opinion piece) differs to a media release 2. the news sites that are more likely to accept expert articles 3. and my exact email…

Improve your social profile for great PR

Hi there, So, I have a little question for you: How’s your social media profile looking? Is it up-to-date and would it entice a journalist to learn more about you? Not sure? In this video, I’ll share: 1. how journalists are using social media for research 2. some practical examples of how you can boost…

How to use ‘influencers’ in your PR

Hi there, Did you know there are plenty of ‘influencers’ out there who have more followers than your favourite magazine, radio show or even your local newspaper? In this video, I’ll share: 1. why the media isn’t your only option for publicising your business 2. some practical examples of how you can use influencers 3….

How to make your content shareable

Hi there, Did you know there are plenty of people out there who want to share content about your business? In this video, I’ll explain: 1. how to create something photo-worthy for social sharing at your bricks and mortar business 2. a few incentives to encourage your customers or visitors to ‘check in’ on social media…

How to write a press release

Hi there, So, a press release AKA media release or news release is a commonly used PR tool. But do you know how to write a press release and what it’s for? In this video, I’ll explain: 1. how a journalist can use your press release 2. what to include in your release 3. and…

How to have the media come to you

Hi there, So, the world of PR often involves you approaching journalists and bloggers with your story ideas. But what if we could turn that around and have them come to you? In this video, I’ll explain: 1. the best sites to find journalists seeking comment for their articles 2. how to respond to these…

Why you should become a news junkie

Hi there, So, I know you’d research the stock market or property market if you were planning to invest. Well, if you’re planning to gain some publicity for your business, you need to get familiar with the media you want to feature in. In this video, I’ll explain: 1. a quick and easy way to…

How do you know if your PR is really working?

Hi there, I know you and I think PR is awesome because it raises your profile and shares your business message far and wide. But how do you know if it’s working? In this video, I’ll explain: 1. what you need to decide on before you contact the media 2. a few tech tips to…