How to use ‘influencers’ in your PR

Hi there,

Did you know there are plenty of ‘influencers’ out there who have more followers than your favourite magazine, radio show or even your local newspaper?

In this video, I’ll share:

1. why the media isn’t your only option for publicising your business
2. some practical examples…

How to write a press release

Hi there,
So, a press release AKA media release or news release is a commonly used PR tool.
But do you know how to write a press release and what it’s for?
In this video, I’ll explain:
1. how a journalist can use your press release
2. what to…

How to have the media come to you

Hi there,

So, the world of PR often involves you approaching journalists and bloggers with your story ideas.

But what if we could turn that around and have them come to you?

In this video, I’ll explain:

1. the best sites to find journalists seeking comment for their…

Why you should become a news junkie

Hi there,

So, I know you’d research the stock market or property market if you were planning to invest. Well, if you’re planning to gain some publicity for your business, you need to get familiar with the media you want to feature in.

In this video,…