Why you don’t always want to target the editor

Hi there, I know you probably think that you want to reach the editor when sending in your news story but there is another way. In this video, I’ll explain: 1. why the editor isn’t always your best bet 2. who you should be targeting 3. and how to ensure you reach them Enjoy!  …

Pitch a story instead of your business

Hi there, I know it can be tricky to know which type of angle to choose when pitching to the media. In this video, I’ll show you: 1. why creating an interesting story is far better than pushing your own products or services 2. how to craft the right angle for your story 3. and…

How to boost your media coverage

Hi there, Have you got yourself some awesome media coverage? Yes, well that’s great but that’s not where your fame journey ends! In this video, I’ll show you: 1. the ways to maximise this coverage further 2. how and where to share on social media 3. and how you can boost this coverage even further…

Which section of the media is right for you?

Hi there, Have you ever considered what regular media features or reporting categories would match your business offerings? Well in this video, I’ll show you: 1. the types of regular sections of the media 2. practical examples of how your business can capitalise on them 3. and how to find more reporting categories that match…

Gain publicity from other people’s events

Hi there, Have you ever considered how you could gain publicity from someone else’s event. Wouldn’t that be a bit rude? Well in this video, I’ll show you: 1. the types of events you can capitalise on 2. practical examples of how to tie them into your business 3. and a little something I’m working…

How to get in the midst of breaking news

Hi there, Do you ever notice how some organisations or spokespeople are like ‘Johnny on the spot’ as we say. They or their business seems to always be front and centre at breaking news or some awesome event. Well in this video, I’ll show you: 1. two simple ways to always be on top of…

How regularly should you contact the media?

Hi there, So have you ever wondered, ‘how many times can I contact the media with a story’ ? Well, this video is for you and I’ll share how you: 1. can develop a bank of great news story ideas 2. why you should spread your stories around a bit 3. and why one awesome…

Join a Tweet-along for greater publicity

Hi there, Did you know that Twitter is an awesome way to raise your profile and connect with journalists too? In this video, I’ll share how you: 1. can insert yourself and your business into a Twitter conversation 2. how to share your info on Twitter in a human, non-robotic way 3. and the element…

Should you offer a journalist an ‘exclusive’?

Hi there, Have you considered offering an ‘exclusive’ to a journalist? In this video, I’ll explain: 1. what an exclusive is 2. the pros and cons of an exclusive 3. how to go about arranging one with a journalist Enjoy!  

Why JV PR can be a win-win

Hi there, Have you considered joining forces with other businesses to gain even more publicity? In this video, I’ll show you: 1. how to find ways to partner with organisations with common goals 2. my history of gaining great publicity with JVs 3. and practical examples of how you can tailor your products or services…