How to make your content shareable

Hi there,

Did you know there are plenty of people out there who want to share content about your business?

In this video, I’ll explain:

1. how to create something photo-worthy for social sharing at your bricks and mortar business
2. a few incentives to encourage your customers or visitors to ‘check in’ on social media
3. and I’ve got a couple of examples of great features for social sharing in the links below

Enjoy!

Gelato Bar on Darby Street, Newcastle
Hunter Valley winery’s ‘photo frame’

 

 

 

How to write a press release

Hi there,
So, a press release AKA media release or news release is a commonly used PR tool.
But do you know how to write a press release and what it’s for?
In this video, I’ll explain:
1. how a journalist can use your press release
2. what to include in your release
3. and I’ve got a special press release template here for you to use – click here
Enjoy!

 

How to have the media come to you

Hi there,

So, the world of PR often involves you approaching journalists and bloggers with your story ideas.

But what if we could turn that around and have them come to you?

In this video, I’ll explain:

1. the best sites to find journalists seeking comment for their articles
2. how to respond to these opportunities
3. and what you need to include in your pitch to gain publicity

Enjoy!

 

http://www.sourcebottle.com  http://helpareporter.com

Why you should become a news junkie

Hi there,

So, I know you’d research the stock market or property market if you were planning to invest. Well, if you’re planning to gain some publicity for your business, you need to get familiar with the media you want to feature in.

In this video, I’ll explain:

1. a quick and easy way to get the headlines
2. how to have the news you’re interested in come straight to you
3. and a practical example of how I recently capitalised on celebrity news

Enjoy!

 

 

 

How do you know if your PR is really working?

Hi there,

I know you and I think PR is awesome because it raises your profile and shares your business message far and wide. But how do you know if it’s working?

In this video, I’ll explain:

1. what you need to decide on before you contact the media
2. a few tech tips to help you measure your PR success
3. and my tried and tested questions to ask your customers

Enjoy!

 

 

Pitch a story instead of your business

Hi there,

I know it can be tricky to know which type of angle to choose when pitching to the media.

In this video, I’ll show you:

1. why creating an interesting story is far better than pushing your own products or services
2. how to craft the right angle for your story
3. and the features of a story that all add to its newsworthiness

Enjoy!

Which section of the media is right for you?

Hi there,

Have you ever considered what regular media features or reporting categories would match your business offerings?

Well in this video, I’ll show you:

1. the types of regular sections of the media
2. practical examples of how your business can capitalise on them
3. and how to find more reporting categories that match your business’s offerings

Enjoy!

 

 

 

Gain publicity from other people’s events

Hi there,

Have you ever considered how you could gain publicity from someone else’s event. Wouldn’t that be a bit rude?

Well in this video, I’ll show you:

1. the types of events you can capitalise on
2. practical examples of how to tie them into your business
3. and a little something I’m working on that you can use to gain publicity for your business all year round

Enjoy!

 

 

How to get in the midst of breaking news

Hi there,

Do you ever notice how some organisations or spokespeople are like ‘Johnny on the spot’ as we say. They or their business seems to always be front and centre at breaking news or some awesome event.

Well in this video, I’ll show you:

1. two simple ways to always be on top of breaking news
2. how to capitalise on announcements
3. and how the trusty old calendar might just be your best PR tool

Enjoy!