What to do when a journalist says ‘no’ to your story

Hi there,
So I know you know that successful PR = a good story + the right media outlet.
Well, what if you’ve done all that but you still get a ‘no’?
In this video, I’ll share:
1. why a journalist might not give you the response you were hoping for
2. a few tips to get around a ‘no’
3. and how to try another route if the journalist isn’t budging
Enjoy!

 

How to secure an expert article

Hi there,

Did you know a media release isn’t your only tool if you want get publicity for your business?

In this video, I’ll share:

1. how an expert article (AKA opinion piece) differs to a media release
2. the news sites that are more likely to accept expert articles
3. and my exact email script that got me a ‘yes’ from an editor within minutes

Enjoy!

My client’s example of an expert article we prepared.

Childless PM Debate: Why Do These Attitudes Still Exist?

 

Improve your social profile for great PR

Hi there,

So, I have a little question for you: How’s your social media profile looking? Is it up-to-date and would it entice a journalist to learn more about you?

Not sure?

In this video, I’ll share:

1. how journalists are using social media for research
2. some practical examples of how you can boost your social profile across three different platforms
3. and how to engage further with journalists and key influencers

Enjoy!

 

 

How to use ‘influencers’ in your PR

Hi there,

Did you know there are plenty of ‘influencers’ out there who have more followers than your favourite magazine, radio show or even your local newspaper?

In this video, I’ll share:

1. why the media isn’t your only option for publicising your business
2. some practical examples of how you can use influencers
3. and a few things to keep in mind when approaching them

Enjoy!

 

 

How to get in the midst of breaking news

Hi there,

Do you ever notice how some organisations or spokespeople are like ‘Johnny on the spot’ as we say. They or their business seems to always be front and centre at breaking news or some awesome event.

Well in this video, I’ll show you:

1. two simple ways to always be on top of breaking news
2. how to capitalise on announcements
3. and how the trusty old calendar might just be your best PR tool

Enjoy!

 

 

Are your competitors always in the media?

Hi there,

I’m talking about what to do when your competitors are always being featured in the media and:

1. what story ideas you can come up with so you get featured in the media too
2. which media organisations to target
3. and the tweaks to make to your website to ensure you look like great media talent

Enjoy!

Is your media message easy to understand?

Hi there,

I’m talking about former Aussie PM Tony Abbott. No, no it’s not a political vlog. I’m sharing with you where Tony didn’t quite nail his media messaging and:

1. how you can speak in language that people understand
2. why cutting out jargon helps the public and journalists
3. and some seriously out-of-date phrases you can stop using now

Enjoy!